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Varticalon

About

A small senior team, deliberately.

Varticalon is a B2B marketing agency in Holon, Israel. We work with a small number of technology companies at a time, and the people you meet in the first call are the people who do the work.

Sunlit office seen through frosted glass, desks and chairs reduced to soft green and stone shapes

Our story

Varticalon was founded in 2026 by marketers who had spent their careers inside B2B software companies, on the client side of agency relationships. We had seen what agencies do well and where they go wrong: junior teams behind senior pitches, activity reported instead of pipeline, and strategy decks that never reach the people who write the emails.

We built the agency we had wanted to hire. Senior people only. A pipeline model agreed before any spend. One team accountable for positioning, content, demand and the operations that make them measurable.

We work from Holon, on the edge of Tel Aviv, with clients across Israel, Europe and North America.

How we think

  • Decide, then execute

    We push for one position and one plan. Optionality is how marketing budgets disappear.

  • Pipeline, not activity

    Every report we send starts with qualified opportunities and revenue. Impressions come last, if at all.

  • Senior by default

    No account managers between you and the work. The person on the call is the person doing it.

  • Say the uncomfortable thing

    If a channel is not working, or a positioning is not landing, you hear it from us first, in writing.

The team

Everyone who works on your account is listed here. No bait and switch.

  • Photo coming soon

    Dana Levi

    Managing partner

    Led marketing at two Israeli software companies through Series A to acquisition. Runs positioning engagements personally.

  • Photo coming soon

    Omer Katz

    Head of demand generation

    Ten years running paid, outbound and lifecycle programmes for B2B companies selling into the US and Europe.

  • Photo coming soon

    Noa Friedman

    Editorial lead

    Former technology journalist. Turns engineer interviews into writing that technical buyers finish.

  • Photo coming soon

    Ariel Shapiro

    Marketing operations

    HubSpot and Salesforce administrator who cares about field hygiene more than is reasonable.

Let’s talk about your next quarter.

Thirty minutes, no slides. We’ll ask about your pipeline, your team and what you’ve already tried, then tell you honestly whether we can help.

Get in touch