Positioning2 min read
Three positioning tests to run before you rewrite the homepage
A new homepage rarely fixes a positioning problem. These three cheap tests tell you whether the words or the strategy need to change.
· Dana Levi
Insights
Notes from the work.
Practical writing on B2B positioning, demand generation and marketing operations. No listicles.
Demand generation1 min readHow to forecast pipeline from marketing without lying to the board
A simple model, built from your own conversion history, that produces a number you can defend and revise in public.
· Omer Katz
Content1 min readA content cadence a four-person marketing team can actually sustain
Publishing plans die on the second month. Here is a rhythm built around the constraint that matters: expert time.
· Dana Levi
Positioning1 min readWhat Israeli B2B companies get wrong when selling into Europe
Directness that works in Tel Aviv reads differently in Munich. Five adjustments to positioning and process, from teams that made the move.
· Dana Levi
Marketing operations1 min readAttribution is a negotiation, not a measurement
Stop searching for the true attribution model. Agree one with sales, write down its assumptions, and use it consistently.
· Omer Katz
Demand generation1 min readThe handoff document that ends the sales and marketing argument
One page, four definitions and a service-level agreement. Most of the friction between the two teams disappears once it exists.
· Omer Katz