Positioning2 min read
Three positioning tests to run before you rewrite the homepage
A new homepage rarely fixes a positioning problem. These three cheap tests tell you whether the words or the strategy need to change.
· Dana Levi
Insights · Topic
Positioning
Deciding what to be known for and saying it clearly.
Positioning2 min readWhat Israeli B2B companies get wrong when selling into Europe
Directness that works in Tel Aviv reads differently in Munich. Five adjustments to positioning and process, from teams that made the move.
· Dana Levi