Demand generation2 min read
How to forecast pipeline from marketing without lying to the board
A simple model, built from your own conversion history, that produces a number you can defend and revise in public.
· Omer Katz
Insights · Topic
Demand generation
Turning attention into qualified pipeline.
Demand generation1 min readThe handoff document that ends the sales and marketing argument
One page, four definitions and a service-level agreement. Most of the friction between the two teams disappears once it exists.
· Omer Katz